Ontario Minister of Heritage, Sport, Tourism, and Culture Industries, Lisa MacLeod, held a town hall today in which she shared stats recognizing that COVID-19 had been a triple threat to her portfolio – health crisis, economic crisis and social crisis. She announced $13 M additional marketing to promote LOCAL: $6.95 Million to regional tourism organizations, including Destination Northern Ontario; $700,000 to sectoral organizationsand $1 M to “other” so hopefully we’ll be seeing some monies coming our way.
Province Reconnecting Ontarians with Arts, Culture and Tourism
Ontario is working with industry and agency partners to launch Ontario Live — a new virtual hub designed to promote and support the province’s tourism and cultural industries. This initiative, developed in collaboration with industry partners and leaders, will provide support for Ontario’s culture and tourism industries and help to mitigate the economic toll of the COVID-19 outbreak on Ontario’s artists, creators and attractions.
Today, Lisa MacLeod, Minister of Heritage, Sport, Tourism and Culture Industries held a stakeholder telephone town hall to announce the province’s launch of Ontario Live available online at www.ontario.live.
This initiative shares with Ontarians inspiring and uplifting culture and tourism content by working with industry stakeholders to keep consumers engaged and ready to travel again when it is safe to do so.
When complete, Ontario Live will allow all Ontarians to access concerts, online art experiences, gallery and museum tours, virtual tourism experiences and much more, from the safety of their own homes. It will continue to evolve to support COVID-19 recovery efforts for the tourism and culture industries.
Register your business by visiting www.ontario.live.
Ministry of Heritage, Sport, Tourism and Culture Industries | MHSTCI, 438 University Avenue, 6th Flr, Toronto, Ontario M5G2K8 Canada